Urge Surfing is something you can do right now — in the moment — when you need somewhere to turn.
Everyone struggles with inner battles.
"They don’t like me.”
"I suck at my job."
"I'm not good enough."
Anxious situations can fuel your inner battles and thoughts. But not always. Sometimes, it’s just part of being human.
Thoughts often push us toward impulsive actions, even when we don't realize it. Skin picking. Nail biting. Hair pulling. Vaping. Snacking. Doomscrolling.
Over time, those impulses become patterns — patterns we don't want, but can't seem to break. You can live a lot of your life just being stuck in the loop.
What happens when it becomes a pattern you can’t break? What do you to when you want to stop? What if you’re ashamed of your own actions?
In 2025, it's time to bring back a tool from 1985: Urge Surfing.
Urge Surfing can help you pause, reflect, and let the moment pass, all without fueling the urge or fighting yourself.
Habit Bandz was built to make that moment easier.
A discreet tool to support your awareness, give you a way to channel the urge, and help you ride it out.
Overtime, watch yourself learn to control your actions and live how you want.
You don't have to fight your own mind.
You don’t have to wait for someone else’s help.
You can learn to ride the wave, right now.
Hear from Alex who built Habit Bandz to help himself practice Urge Surfing and overcome a lifelong skin-picking habit.
Explore Urge Surfing Research
Bowen, S., & Marlatt, G. A. (2009). Surfing the urge: Brief mindfulness-based intervention for college student smokers. Psychology of Addictive Behaviors, 23(4), 666-671. https://pubmed.ncbi.nlm.nih.gov/20025372/
Harris, R., McCarthy, S., & King, J. (2017). Urge surfing as an aftercare strategy for adolescent alcohol use: A randomized controlled trial. Journal of Substance Abuse Treatment, 79, 1-8. Researchgate.net
Allen, K. (2018). Evaluating the effectiveness of a "Surf the Urge" intervention for adolescent impulse control. University of Nevada, Las Vegas Theses, Dissertations, Professional Papers, and Capstones. Digitalscholarship.unlv.edu.
Marlatt, G. A., & Gordon, J. R. (Eds.) (1985). Relapse prevention: maintenance strategies in the treatment of addictive behaviors. Guilford Press. https://www.amazon.co.za/dp/0898620090/
Small Steps, Big Changes
Discover a new tool designed to support mental well-being and help redirect habits.